Contest begins March 1. Please check back then for entry details!

Winterthur’s Artisan Market will take place July 17–19, 2026, with an anticipated attendance of 7,000+ visitors from across the region. Marketgoers will stroll the Winterthur estate to shop, eat, and learn about the history of Henry Francis du Pont’s former home and world-renowned garden. 

Artisan Market—where history, arts, and culture meet chic. Enjoy a weekend of shopping, indulging in local libations, and experiencing a bit of history along the way. Henry Francis du Pont was an aficionado of antiques, specifically American-made objects, which is what inspired him to share his home and collection with the public as a museum. Embrace your own style as you wander through the estate and become inspired to start your own collection while you explore regional artisans’ crafts.

Event sponsorship at Winterthur provides critical support for our mission to inspire and educate through its collection, estate, and academic programs by engaging diverse audiences in the study, preservation, and interpretation of American material culture, art, design, and history.

Corporate sponsorship also provides a unique branding platform at one of Delaware’s largest cultural institutions as well as membership to the Winterthur Business Associates, which grants exclusive benefits, such as:

• Discounted access to Winterthur for hosting meetings, conferences, lectures, and special events.
• General admission passes to share with employees and clients.
• Discounts for special programming and in our gift shop.
• Invitations to special events at Winterthur, including the Delaware Antiques Show, Artisan Market, and exclusive behind-the-scenes programs.
• Additional benefits that meet your goals, including curator-led tours, volunteer opportunities, and more.

The deadline for certain sponsorship levels is December 2025 , to ensure that sponsorship information meets deadlines for printed materials

Event Marketing Strategy

• Billboard in a high-volume traffic area
• News Coverage: 6ABC, Delaware Live, WHYY, Delaware Today, Main Line Today, County Lines, Delaware Tourism Office, Greater Wilmington Convention and Visitors Bureau, Philadelphia Inquirer
• Winterthur In Season printed calendar of events mailed to 20k homes (Artisan Market included in three quarterly calendar mailings, so a potential reach of 60k homes)
• Four marketing eblasts to an average list of 62k with an average open rate of 46%
• Website views for the Artisan Market Landing Page were 74k in 2025
• Social media posts about the event (Facebook and Instagram)

@WinterthurMuse by the Numbers

Facebook

• Followers: 67,571
• Average Impressions: 10.3k
• Average Engagement Rate: 3.3%

Instagram

• Followers: 62,702
• Average Views: 6.5k
• Average Engagement Rate: 6.5%

Numbers accurate as of June 2025.

Artisan Market x @WinterthurMuse

• Impressions: 317k
• Engagements: 9k
• Link Clicks: 1.3k
• Shares: 1.1k

Numbers accurate as of July 2025.

Advertising Campaign

• Impressions: 4M
• Clicks: 39k

Numbers accurate as of July 2025.

News Coverage Highlights

• Your weekend of style, craft and talent: Winterthur to present Artisan Market, Chester County Press
• July events in Delaware include state fair, pop-up opera, Weekend at Bertha’s & more, Delaware Online
• Winterthur Artisan Market, County Lines Magazine, Spotted This Week
• Start with the Big Three, County Lines Magazine
• Winterthur Artisan Market returns with added day, 100 artists, Delaware Live
• With weekend Artisan Market a success, Winterthur plans to do it again, Town Square Live
• Winterthur to Host its Summer Artisan Market with Art, Music, and Food, Delaware Online
• Artisan Market: Get to Know the Grant Recipients, Winterthur.org
• Artists and food vendors will delight Artisan Market visitors, Winterthur.org

Guest and Artisan Feedback

“Yesterday this event became a top highlight of my visit to your beautiful area, filled with beautiful people and beautiful artisanry. Thank you for creating such a memorable, easy experience. Locals and visitors alike: this is SUCH a wonderful and worthwhile sojourn, and it helps you celebrate and connect with humanity’s creative endeavors while supporting local small businesses. Loved everything about this event! Thank you to everyone who helped make it happen.”

—Market guest

“I love this event. I love how you plan for it and each and every part is well thought out. I don’t even care that it is hot because you all make it worth it. I have had two of my most successful markets last year and this year. I feel like Winterthur is my target audience and it is a delight to be involved.”

—Atwater Designs

Sponsorship Opportunities

Proceeds from this year’s Artisan Market support our free school programs and Discover Winterthur, our free day for the community. Support for these important programs allows us to share the wonder of Winterthur with thousands of schoolchildren and our surrounding community.

Presenting Sponsor – $50,000

As Presenting Sponsor, your company will enjoy:

• Outstanding visibility and exclusive promotional benefits, with recognition of your sponsorship and your logo appearing on promotional signage and marketing materials, including:
  • Event-day market map, distributed to each guest
  • A billboard in a high-volume traffic area
  • Link and logo listed on the Artisan Market website (traffic in 2024 was 68k+)
  • Printed Calendar of Events mailed to 20k homes
  • Four eblasts to an average list of 65k with an average open rate of 44%
  • Promotion on our Instagram (50.7k followers) and Facebook (60k followers)
  • Signage displayed throughout areas on the estate relating to Artisan Market

• Eight tickets to Artisan Market for your employees with four Premium Parking spaces.

• Membership in the Winterthur Business Associates.

Major Sponsor – $20,000

As a Major Sponsor, you will:

• Sponsor a major Market section. Recognition of your sponsorship and your logo will appear on signage in your Market section and on the event-day market map. (e.g. The Sundial Garden Lawn Market Presented by YourCompany or Visitor Center Patio Market Presented by YourCompany). Major Market sections you may wish to sponsor include:
  • Visitor Center Patio, where all guests will enter and exit each day, adjacent to the Pavillion Café with food and drink available
  • Clenny Run Lawn, at the inner core of the property, at a shuttle stop and near the house tour, with the second largest hub of artisans including some of our best vendors
  • Sundial Garden Lawn, the largest hub of vendors with music, food, and drink available
  • The West Galleries Circle, at a shuttle stop and in a central, highly visible location adjacent to the exhibitions

• Recognition as a sponsor on the Winterthur website.
• Recognition as a sponsor on select marketing promotional materials.
• Six tickets to Artisan Market for your employees with three Premium Parking spaces.
• Membership in the Winterthur Business Associates

Supporting Sponsor – $10,000

As a Supporting Sponsor, you will:

• Sponsor one of the cozier Market sections. Recognition of your sponsorship and your logo will appear on signage in your Market section and on the event-day market map (e.g., Market Bites Presented by YourCompany or The Up-and-Coming Artisans Gallery Presented by YourCompany). Market sections you may wish to sponsor include:
  
  
  • The Market Bites area by the historic greenhouses, with culinary artisans, a Market Café, live music, and seating
  • Brown Horticulture Learning Center, where up-and-coming artisans are located
  • The Galleries area, near our featured exhibitions
  • The East Terrace, at a shuttle stop and where guests will pass through to get between the West and East Sides
• Be recognized as a sponsor on the Winterthur website.
•  Enjoy four tickets to Artisan Market for your employees with two Premium Parking spaces.
• Membership in the Winterthur Business Associates.

Cooling Sponsor – $5,000

As a Cooling Sponsor, you will:

• Sponsor a cooling tent, which will include water stations, cooling/mist fans, seating, and ice.
• Be recognized as a sponsor on Winterthur website.
• Be recognized as a sponsor in a Thank You post on social media.
• Enjoy two tickets to Artisan Market with one Premium Parking space.
• Membership in the Winterthur Business Associates.

Sponsor an Artisan – $500 each

By sponsoring an artisan, you will:

• Provide funding for diverse, underrepresented, or start-up artists to reserve a space at the market. Eight sponsorships available.
• Be recognized with a small promotional sign that will be placed at that artist’s tent recognizing your sponsorship.

Questions

The deadline for certain sponsorship levels is December 2025, to ensure that sponsorship information meets deadlines for printed materials.

For questions regarding event sponsorship, please contact Alexandra Izzard, aizzar@winterthur.org, or Laura Adlington, ladlin@winterthur.org.