Winterthur’s Artisan Market will take place on July 15 and 16, 2023, with an anticipated attendance of 5,000+ visitors from across the region. Marketgoers will stroll the Winterthur estate to shop, eat, and learn about the history of Henry Francis du Pont’s former home and world-renowned garden.
Artisan Market—where history, arts, and culture meet chic. Enjoy a weekend of shopping, indulging in local libations, and experiencing a bit of history along the way. Henry Francis du Pont was an aficionado of antiques, specifically American-made objects, which is what inspired him to share his home and collection with the public as a museum. Embrace your own style as you wander through the estate and become inspired to start your own collection while you explore local artisans’ crafts.
The deadline for certain sponsorship levels will be March 1, 2023, to ensure that sponsorship information meets deadlines for printed materials.
2023 Vision
- 90+ Artisans
- New this year: a Market Bites area to include culinary artisans and a Market Café, located near the historic greenhouses
- Aspiring Artisans area to provide a venue for up-and-coming artists to share their work
- Be Your Own Artisan campaign, a DIY and hands-on avenue for guests
- 5000+ visitors across the two-day event weekend
- Live music throughout the estate, house tours, and exhibition access
- Marketing initiatives:
- Billboard on I-95
- News Coverage: 6ABC, Delaware Live, WHYY, Delaware Today, Main Line Today, County Lines, Delaware Tourism Office, Greater Wilmington, CVB, Philadelphia Inquirer
- Printed Calendar of Events mailed to 20k homes (Artisan Market included in three quarterly COE mailings)
- Ten eblasts sent to an average list of 48k emails with an average open rate of 23%
- Website views for the Artisan Market Landing Page were 40,251 in 2022
Marketing Data
Artisan Market 2021
Impressions: 163k
Engagements: 9k
Link Clicks: 683k
Shares: 599
Attendance: 3.9k
Artisan Market 2022
Impressions: 213k
Engagements: 10.4k
Link Clicks: 1.2k
Shares: 692
Attendance: 4.8k
Artisan Market 2022 Paid Advertising Campaign
Impressions: 244k
Link Clicks: 10k
CTR: 4.06%
Engagement: 106k
View Thru: 7,603
The National Average CTR is 0.03%.
Artisan Market 2021-2022
Winterthur saw significant growth in year-over-year performance across social media, contributing to increases in overall attendance.
@WinterthurMuse by the Numbers
Facebook
Followers: 51.4k
Average Impressions: 8.3k
Average Engagement Rate: 2.75%
In 2021, the Facebook average engagement rate was 0.13%. For NGOs, the average engagement rate was 0.22%.
Instagram
Followers: 31.2k
Average Impressions: 6.4k
Average Engagement Rate: 5.44%
In 2021, the Instagram average engagement rate was 0.83%. For NGOs, the average engagement rate was 1.37%.
Numbers accurate as of July 2022.
News Coverage Highlights
- From https://townsquaredelaware.com/with-artisan-market-a-big-success-winterthur-plans-to-do-it-again/
- Winterthur Museum’s Artisan Market will return next year. The inaugural event over the weekend was a raging success, despite Saturday temperatures in the 90s with a heat index from 102 to 105. Even with those withering temps, a line of marketgoers stretched from the visitors center to the parking lot Saturday by 10 a.m. as people waited to buy tickets for admission.
- Vendors, chosen from regional artisans, were meant to represent American artistry and craftsmanship, an extension of Winterthur’s focus on American antiques and goods.
- Shoppers from Delaware and surrounding states seemed thrilled to be there. Most booths seemed to do a brisk business Saturday. Items could be found in many price ranges.
- The Farm at Oxford, which offered fresh cut flower bouquets for $20, said it sold six buckets of flower and herbal bouquets quickly Saturday morning. “Which never happens,” owner Mara Taylor on Facebook. “You all were AMAZING! Every person who came by our booth was so incredibly friendly and complimentary. I heard so many ‘thank you for braving this heat to come today’ when I was thinking ‘No, thank YOU!”
Guest and Artisan Feedback
“Yesterday this event became a top highlight of my visit to your beautiful area, filled with beautiful people and beautiful artisanry. Thank you for creating such a memorable, easy experience. Locals and visitors alike: this is SUCH a wonderful and worthwhile sojourn, and it helps you celebrate and connect with humanity’s creative endeavors while supporting local small businesses. Loved everything about this event! Thank you to everyone who helped make it happen.”
—Market guest
“I love this event. I love how you plan for it and each and every part is well thought out. I don’t even care that it is hot because you all make it worth it. I have had two of my most successful markets last year and this year. I feel like Winterthur is my target audience and it is a delight to be involved.”
—Atwater Designs
Sponsorship Opportunities
- With certain levels of sponsorships, a company will be listed as the Premier Sponsor for Artisan Market
- This will include exclusive logo on all marketing materials:
- Market Map distributed to each guest (estimated 5k)
- Pre-event promotional postcards (2–3k distributed).
- Link and logo listed on the Artisan Market website
- Traffic to Artisan Market website for 2022 was 40k+.
- Included on social media promotion
- Signage displayed throughout areas on the estate relating to Artisan Market
Sponsorship Levels
SYCAMORE LEVEL | $20,000 and above
- Company logo on Winterthur website
- Company featured as the Presenting Sponsor (only one available) on marketing promotional materials (print, digital, and social media), including
- Artisan Market postcard (2k printed and distributed throughout the community)
- Artisan Market map (each guest receives one upon entry)
MAGNOLIA LEVEL | $10,000
- Company logo on Winterthur website
- Company featured as a sponsor on select digital marketing promotional materials (digital and social media)
DAFFODIL LEVEL | $5,000
- Company logo on Winterthur website
- Company listed as sponsor in a Thank You post on social media
PEONY LEVEL | $1,000
- Company logo on Winterthur website
ADDITIONAL SPECIALIZED & IN-KIND SPONSORSHIP OPPORTUNITIES
- TENT SPONSOR | $20,000
- Company name and logo displayed on one of the outside panels on all vendor tents
- Company logo displayed on Winterthur website
- Company featured as a sponsor on select marketing promotional materials, including Artisan Market postcard (2k printed and distributed throughout the community)
- TRANSPORTATION | Cost varies
- Local transportation or bus company to supply transportation to Winterthur from underserved communities within Wilmington
- Company logo displayed on Winterthur website
- Company featured as a sponsor on select promotional materials
- DINING AL FRESCO | $5,000
- Sponsor a seating area within the garden for guests to dine and enjoy the atmosphere of the market (to include tables, chairs, lighting, umbrellas, and linens)
- Company logo displayed on Winterthur website
- Company logo displayed on each table within the dining section
- TICKETS | $25 (each admission ticket)
- Purchase admission tickets in bulk for underserved guests who may not have the means for individual ticket purchases
- COOLING TENT | $2,000
- Sponsor a cooling tent, which will include water stations, cooling/mist fans, seating, and ice
- UNDERREPRESENTED VENDOR SPONSORSHIP | $350 EACH
- Provide funding for diverse, underrepresented, or start up artists to reserve a tent at the market. Five sponsorships available
- SHOPPERS TOTE | $30,000 for 5,000 bags or $15,000 for 2,500 bags
- Jute bags will include Winterthur logo on one side and your company logo on the other, with logos featured in color
Questions
The deadline for certain sponsorship levels will be March 1, 2023, to ensure that sponsorship information meets deadlines for printed materials.
For questions regarding sponsorship levels and Artisan Market, please contact Jennie Brown, jbrown@winterthur.org, or Abigail Miller, amiller@winterthur.org.
Wood-fired ceramic vases by Jackie Henisee of Henisee Pottery, photo by Tina Crespo; Breaking Camp by Bryant White of White Historic Art, photo courtesy the artist; soaps made with local wildflower honey by Miche Scott Handmade, photo courtesy the artist. Event photos by Bob Leitch.