Winterthur’s Artisan Market will take place on July 19-21, 2024, with an anticipated attendance of 5,000+ visitors from across the region. Marketgoers will stroll the Winterthur estate to shop, eat, and learn about the history of Henry Francis du Pont’s former home and world-renowned garden. 

Artisan Market—where history, arts, and culture meet chic. Enjoy a weekend of shopping, indulging in local libations, and experiencing a bit of history along the way. Henry Francis du Pont was an aficionado of antiques, specifically American-made objects, which is what inspired him to share his home and collection with the public as a museum. Embrace your own style as you wander through the estate and become inspired to start your own collection while you explore local artisans’ crafts.

The deadline for certain sponsorship levels will be April 1, 2024, to ensure that sponsorship information meets deadlines for printed materials.

Apply now.

2024 Vision

  • 90+ Artisans
    • A Market Bites area to include culinary artisans and a Market Café, located near the historic greenhouses
    • Aspiring Artisans area to provide a venue for up-and-coming artists to share their work
    • Be Your Own Artisan campaign, a DIY and hands-on avenue for guests
  • 5000+ visitors across the three-day event weekend
  • Live music throughout the estate, house tours, and exhibition access
  • Marketing initiatives:
    • Billboard on I-95
    • News Coverage: 6ABC, Delaware Live, WHYY, Delaware Today, Main Line Today, County Lines, Delaware Tourism Office, Greater Wilmington, CVB, Philadelphia Inquirer
    • Printed Calendar of Events mailed to 20k homes (Artisan Market included in three quarterly COE mailings, so a potential reach of 60k homes).
    • Six eblasts to an average list of 38k with an average open rate of 16%
    • Website views for the Artisan Market Landing Page were 40,476 in 2023

Marketing Data

@WinterthurMuse by the Numbers

Facebook
Followers: 56k
Average Impressions: 8.7k
Average Engagement Rate: 2.63%

The current average engagement rate for Facebook is 0.15%. For NGOs, the average engagement rate is 0.17%.

Instagram
Followers: 36.7k
Average Impressions: 6.27k
Average Engagement Rate: 6.26%

The current average engagement rate for Instagram is 0.60%. For NGOs, the average engagement rate is 1.09%.

Numbers accurate as of July 2023.

Artisan Market 2023

Impressions: 204k
Engagements: 17k
Link Clicks: 2.2k
Shares: 696

Artisan Market 2023 Paid Advertising Campaign

Impressions: 485k
CTR: 1.8%
View Thru: 7,781
Attendance: 4,935

News Coverage Highlights

Guest and Artisan Feedback

“Yesterday this event became a top highlight of my visit to your beautiful area, filled with beautiful people and beautiful artisanry. Thank you for creating such a memorable, easy experience. Locals and visitors alike: this is SUCH a wonderful and worthwhile sojourn, and it helps you celebrate and connect with humanity’s creative endeavors while supporting local small businesses. Loved everything about this event! Thank you to everyone who helped make it happen.”

—Market guest

“I love this event. I love how you plan for it and each and every part is well thought out. I don’t even care that it is hot because you all make it worth it. I have had two of my most successful markets last year and this year. I feel like Winterthur is my target audience and it is a delight to be involved.”

—Atwater Designs

Sponsorship Opportunities

With the Sycamore level of sponsorship, a company will be listed as the Presenting Sponsor for Artisan Market. This will include an exclusive logo on all marketing materials:

  • Market Map distributed to each guest (estimated 5k)
    • Pre-event promotional postcards (2–3k distributed).
  • Link and logo listed on the Artisan Market website
    • Traffic to Artisan Market website for 2022 was 40k+.
  • Included on social media promotion
  • Signage displayed throughout areas on the estate relating to Artisan Market

Sponsorship Levels

SYCAMORE LEVEL | $25,000 and above 

  • Company logo on Winterthur website
  • Company featured as the Presenting Sponsor (only one available) on marketing promotional materials (print, digital, and social media), including
    • Artisan Market postcard (2k printed and distributed throughout the community)
    • Artisan Market map (distributed to each guest upon entry) 

MAGNOLIA LEVEL | $10,000

  • Company logo on Winterthur website
  • Company featured as a sponsor on select digital marketing promotional materials (digital and social media)

DAFFODIL LEVEL | $5,000

  • Company logo on Winterthur website
  • Company listed as sponsor in a Thank You post on social media

PEONY LEVEL | $1,000

  • Company logo on Winterthur website

Additional Specialized & In-Kind Sponsorship Opportunities

FULL TENT SPONSOR | $20,000

  • Company name and logo displayed on one of the outside panels on all vendor tents
  • Company logo displayed on Winterthur website
  • Company featured as a sponsor on select marketing promotional materials, including Artisan Market postcard (2k printed and distributed throughout the community)

PARTIAL TENT SPONSOR | $10,000 

  • Company logo displayed on Winterthur website and hyperlinked webpage
  • Company featured as a sponsor on select marketing promotional materials
  • Artisan Market postcard (2k printed and distributed throughout the community)

TRANSPORTATION | $10,000 

  • Local transportation or bus company to supply transportation to Winterthur from underserved communities within Wilmington along with additional shuttles/buses to transport guests throughout the Winterthur estate
  • Company logo displayed on Winterthur website
  • Company featured as a sponsor on select promotional materials

DINING AL FRESCO | $8,000

  • Sponsor seating areas within the garden (Market Bites & Garden Café) for guests to dine and enjoy the atmosphere of the market (to include farmhouse tables, cross-back chairs, barrels, stools, lighting, umbrellas, and linens)
  • Company logo displayed on Winterthur website
  • Company logo on signage in the dining area 

COOLING TENT | $4,000

  • Sponsor a cooling tent, which will include water stations, cooling/mist fans, seating, and ice

UNDERREPRESENTED VENDOR SPONSORSHIP | $400 EACH

  • Provide funding for diverse, underrepresented, or start up artists to reserve a tent at the market. Eight sponsorships available.

Questions

The deadline for certain sponsorship levels will be April 1, 2024, to ensure that sponsorship information meets deadlines for printed materials.

For questions regarding sponsorship levels and Artisan Market, please contact Jennie Brown, jbrown@winterthur.org, or Abigail Miller, amiller@winterthur.org.

Apply now.

Sarah Bourne Rafferty, Atwater Designs; Snow, needle felted white labrador retriever dog, Tracy Shue, Walking Olive; and berry baskets, Jeff Stambaugh, Avant~Garden Pottery.