Photo by Kelly Levin

Winterthur’s Artisan Market will take place July 16–18, 2027, with an anticipated attendance of 7,000+ visitors from across the region. Marketgoers will stroll the Winterthur estate to shop, eat, and learn about the history of Henry Francis du Pont’s former home and world-renowned garden. 

Artisan Market—where history, arts, and culture meet chic. Enjoy a weekend of shopping, indulging in local libations, and experiencing a bit of history along the way. Henry Francis du Pont was an aficionado of antiques, specifically American-made objects, which is what inspired him to share his home and collection with the public as a museum. Embrace your own style as you wander through the estate and become inspired to start your own collection while you explore regional artisans’ crafts.

Event sponsorship at Winterthur provides critical support for our mission to inspire and educate through its collection, estate, and academic programs by engaging diverse audiences in the study, preservation, and interpretation of American material culture, art, design, and history.

Corporate sponsorship also provides a unique branding platform at one of Delaware’s largest cultural institutions as well as membership to the Winterthur Business Associates, which grants exclusive benefits, such as:

  • Corporate cards that provide dawn-to-dusk access to the estate, complimentary garden and house tours, and other exclusive perks
  • 10% discount on memberships for your employees
  • Discounted use of Winterthur’s elegant rental spaces, including use of a former period room in the house
  • Opportunity to host private tours of the collection and in the garden
  • Invitations to exclusive supporter events

Event Marketing Strategy

  • Billboard in a high-volume traffic area
  • News Coverage: 6ABC, Delaware Live, WHYY, Delaware Today, Main Line Today, County Lines, Delaware Tourism Office, Greater Wilmington Convention and Visitors Bureau, Philadelphia Inquirer
  • Winterthur In Season printed calendar of events mailed to 20k homes (Artisan Market included in three quarterly calendar mailings, so a potential reach of 60k homes)
  • Four marketing eblasts to an average list of 62k with an average open rate of 46%
  • Website views for the Artisan Market Landing Page were 74k in 2025
  • Social media posts about the event (Facebook and Instagram)
Photos by Kelly Levin

@WinterthurMuse by the Numbers

Facebook

  • Followers: 72k
  • Average Impressions: 9.2k
  • Average Engagement Rate: 3.8%

Instagram

  • Followers: 73k
  • Average Views: 8.8k
  • Average Engagement Rate: 4.1%

Numbers accurate as of July 2026.

Artisan Market x @WinterthurMuse

  • Impressions: 354k
  • Engagements: 11.4k
  • Shares: 1.4k

Numbers accurate as of July 2026.

Advertising Campaign

  • Impressions: 4M
  • Clicks: 39k

Numbers accurate as of July 2025.

News Coverage Highlights

Guest and Artisan Feedback

Yesterday this event became a top highlight of my visit to your beautiful area, filled with beautiful people and beautiful artisanry. Thank you for creating such a memorable, easy experience. Locals and visitors alike: this is SUCH a wonderful and worthwhile sojourn, and it helps you celebrate and connect with humanity’s creative endeavors while supporting local small businesses. Loved everything about this event! Thank you to everyone who helped make it happen.”

—Market guest

“I love this event. I love how you plan for it and each and every part is well thought out. I don’t even care that it is hot because you all make it worth it. I have had two of my most successful markets last year and this year. I feel like Winterthur is my target audience and it is a delight to be involved.”

—Atwater Designs

Sponsorship Opportunities

Winterthur will work with you to customize a sponsorship package that meets your goals for brand visibility and interaction with new audiences. Opportunities include Presenting Sponsor, sponsorship of market sections, and sponsorship of cooling tents (which include water stations, cooling/mist fans, seating, and ice).

Depending on the level of support, sponsorship benefits include:

Photos by Kelly Levin

Sponsor an Artisan

Each year, several artisans are awarded an Artisan Market Grant based on their craft, connection to Winterthur’s mission and history, and need for support. Read more about the talented artisans awarded grants in 2026. Interested in sponsoring a grant recipient? For $500, your support will provide funding for diverse, underrepresented, or start-up artisans to reserve a space at the market, and your sponsorship will be recognized with a small promotional sign placed at that artisan’s tent. 

Photo by Kelly Levin

Contact

For questions regarding event sponsorship, please contact Alexandra Izzard, aizzar@winterthur.org, or Laura Adlington, ladlin@winterthur.org.