As the Industrial Revolution spread through 19th-century America, the marketplace became filled with counterfeits and outright frauds. Join Jennifer Black as she discusses these elements featured in her book, Branding Trust: Advertising and Trademarks in Nineteenth-Century America and learn how businesses evolved, using innovations in advertising and marketing to protect their product, build rapport with consumers, and develop trust and legitimacy in American branding. Included with admission. Members free. To unlock Member pricing when registering online, login, select general admission, and then select the lecture under tour options.

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